A fast track solution for reducing unintended pregnancies in the US: increase federal support for life-long provider education and training in reproductive health.

Create a compelling image that represents a promising concept, and people are more likely to discover it, understand it, identify with it and support it [1–3]. Add context with an obvious and compelling strategy, some significant resources and a pressing need— reducing unintended pregnancy rates in the US as soon as possible, for example — and you have great potential for rapid and sustainable success. Picture a highly educated, well-trained, exceedingly competent and empathetic clinician who is steeped in knowledge about the nuances of family planning and effective patient care. This positive image represents an obtainable goal for primary care clinicians. Even better, it directly links to a deceptively simple idea we can all support: